What Happened When Marissa Mayer Tried to Be Steve Jobs; Nicholas Carlson;

The title could be misleading; this isn’t about gender. It is the history of, and more like the recent history of, Yahoo! If you are interested in tech, management, companies, strategy, (or a combination of these), do read. (27 minutes) 

“In many ways, Yahoo’s decline from a $128 billion company to one worth virtually nothing is entirely natural. Yahoo grew into a colossus by solving a problem that no longer exists. And while Yahoo’s products have undeniably improved, and its culture has become more innovative, it’s unlikely that Mayer can reverse an inevitability unless she creates the next iPod. All breakthrough companies, after all, will eventually plateau and then decline. U.S. Steel was the first billion-dollar company in 1901, but it was worth about the same in 1991. Kodak, which once employed nearly 80,000 people, now has a market value below $1 billion. Packard and Hudson ruled the roads for more than 40 years before disappearing. These companies matured and receded over the course of generations, in some cases even a century. Yahoo went through the process in 20 years. In the technology industry, things move fast.”

(Via.) What Happened When Marissa Mayer Tried to Be Steve Jobs – The New York Times, Dec. 17, 2014 

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